A/B Testing & Experimentation

What You'll Get

We run structured tests on headlines, offers, creative, and audiences across ads and pages—so performance improves every month.

  • Test vs. control results with clear winners
  • Lift in CTR, CVR, CPL, or ROAS
  • Learnings library you can reuse in future campaigns

Keep learning. Keep improving.

How it works

  • Test design (hypothesis, metric, sample size)
  • Ad and page variants
  • Statistical thresholds and stop rules

Outcomes

  • Predictable performance gains
  • Faster creative cycles, less guesswork
  • A proven playbook tailored to your audience

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At Richard Roths, every cube represents a building block of growth — strategy, creativity, data, AI — all aligned to accelerate your brand.