Consumer Psychology & Behavior Study

What You'll Get

We look beyond clicks to the human reasons people choose you—trust, pain points, motivations, and objections. Using interviews, on-site behavior, search language, and reviews, we design messages and experiences that feel right and convert.

The result is marketing that sounds human and removes friction.

  • Customer motivations & objections map
  • Emotional triggers and trust builders
  • Message angles that resonate
  • Proof points customers believe
  • Recommendations for website and ads

Understand what makes customers say “yes.”

How it works

  • Listen: interviews, surveys, reviews, analytics
  • Analyze: patterns in language and behavior
  • Apply: copy, visuals, and offers based on insights

Outcomes

  • More persuasive messaging
  • Fewer drop-offs at key steps
  • Stronger brand loyalty
  • Higher conversion at the same ad spend

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At Richard Roths, every cube represents a building block of growth — strategy, creativity, data, AI — all aligned to accelerate your brand.